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The Story Spark Workbook is for you if you run a business and you want to stay visible on social media, in a way that still sounds exactly like you (even when you’re OOO). You'll learn how to find and turn your own experiences and everyday moments into story-led posts that your ideal clients will connect with and remember.
The Story Spark Workbook is a simple, practical workbook that shows you how to find the stories already sitting in your everyday life and turn them into social media posts that sound exactly like you - using my C.H.A.N.G.E storytelling framework, six steps that turn any moment into a post worth sharing.
This is for anyone running a business who wants to stay visible on social media and create content that connects them with the right audiences.
Instead of staring at a blank caption box wondering what to post, or leaning on AI to create you quick (but generic) content - you'll:
have a clear, repeatable method for spotting the small, honest moments in your days, weeks, months - the client wins, the wobble of nerves before doing something new, the thing you messed up but what it actually taught you - and shaping them into posts that build real trust with your audience.
stay visible and memorable, even when you're offline.
create content that sounds unmistakably like you, not like everyone else in your industry.
✍🏻 Why storytelling works (including what it is and is not).
✍🏻 The basis of every story & where your stories will come from - including how to identify your own founder and everyday stories.
✍🏻 The importance of your audience in every story.
✍🏻 Turning your own stories into social media content - including how to use my C.H.A.N.G.E Framework, broken down step by step with a real worked example so you can see exactly how it's built.
✍🏻 20 story prompts sorted into six weeks to get you started.
✍🏻 Tone and editing - how much to polish.
✍🏻 How your stories fit in with your ‘other’ content.
✍🏻 Repurposing your stories.
The Story Spark Workbook is for you if you run a business and you want to stay visible on social media, in a way that still sounds exactly like you (even when you’re OOO). You'll learn how to find and turn your own experiences and everyday moments into story-led posts that your ideal clients will connect with and remember.
The Story Spark Workbook is a simple, practical workbook that shows you how to find the stories already sitting in your everyday life and turn them into social media posts that sound exactly like you - using my C.H.A.N.G.E storytelling framework, six steps that turn any moment into a post worth sharing.
This is for anyone running a business who wants to stay visible on social media and create content that connects them with the right audiences.
Instead of staring at a blank caption box wondering what to post, or leaning on AI to create you quick (but generic) content - you'll:
have a clear, repeatable method for spotting the small, honest moments in your days, weeks, months - the client wins, the wobble of nerves before doing something new, the thing you messed up but what it actually taught you - and shaping them into posts that build real trust with your audience.
stay visible and memorable, even when you're offline.
create content that sounds unmistakably like you, not like everyone else in your industry.
✍🏻 Why storytelling works (including what it is and is not).
✍🏻 The basis of every story & where your stories will come from - including how to identify your own founder and everyday stories.
✍🏻 The importance of your audience in every story.
✍🏻 Turning your own stories into social media content - including how to use my C.H.A.N.G.E Framework, broken down step by step with a real worked example so you can see exactly how it's built.
✍🏻 20 story prompts sorted into six weeks to get you started.
✍🏻 Tone and editing - how much to polish.
✍🏻 How your stories fit in with your ‘other’ content.
✍🏻 Repurposing your stories.