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The Story Spark Workbook
Find the stories in your life and business, and turn them into content that connects you with the right people.
You already have the stories your ideal clients need to hear.
The trouble is, they rarely feel like content. They seem too ordinary, too personal, or too small to share, so you fall back on tips and advice that sound like everyone else.
The Story Spark is a self-guided workbook that helps you see your experiences differently. You’ll learn to spot the stories worth telling, understand what each one says about you and your work, and shape them into posts that make the right people feel seen, understood and drawn to you.
What it is:
The Story Spark Workbook is a simple, practical workbook that shows you how to find the stories already sitting in your life and business and turn them into content that sounds exactly like you - using my C.H.A.N.G.E Framework, six steps that turn any moment into a post worth sharing.
This is for you if:
You know your story matters, but you’re not sure how to shape it so it lands.
Your content feels generic, and you want it to sound like you.
You want the right people to trust you before they ever get in touch.
You want a workbook you can work through at your own pace.
What it offers:
Instead of staring at a blank caption box wondering what to post, or leaning on AI to create you quick (but generic) content - you'll:
have a clear, repeatable method for spotting the small, honest moments in your days, weeks, months - the client wins, the wobble of nerves before doing something new, the thing you messed up but what it actually taught you - and shaping them into posts that build real trust with your audience.
stay visible and memorable, even when you're offline.
create content that sounds unmistakably like you, not like everyone else in your industry.
What's inside:
✍🏻 Why storytelling works (including what it is and is not).
✍🏻 The basis of every story & where your stories will come from - including how to identify your own founder and everyday stories.
✍🏻 The importance of your audience in every story.
✍🏻 Turning your own stories into social media content - including how to use my C.H.A.N.G.E Framework, broken down step by step with a real worked example so you can see exactly how it's built.
✍🏻 20 story prompts to get you started.
✍🏻 Tone and editing - how much to polish.
✍🏻 How your stories fit in with your ‘other’ content.
✍🏻 Repurposing your stories.
The Story Spark Workbook is available to download immediately - so you can work through it in your own time.
After you have purchased the The Story Spark Workbook, you will receive a secure link to download it, which lasts 24 hours after the first download. Please make sure you check your email (and spam folders) and save the file as soon as you’ve downloaded it, to avoid losing access.
REFUND POLICY: If you make an electronic purchase then you will be sent a link for a direct download. At the point of purchase, you will be asked to confirm your consent to receiving the download immediately. In agreeing to receive the download at the point of purchase you will lose your right to cancel and your right to a refund.
PLEASE NOTE: This workbook is a close duplicate of the Summer Story Spark (July 2026) and therefore should not be purchased by anyone who already bought this edition.
Find the stories in your life and business, and turn them into content that connects you with the right people.
You already have the stories your ideal clients need to hear.
The trouble is, they rarely feel like content. They seem too ordinary, too personal, or too small to share, so you fall back on tips and advice that sound like everyone else.
The Story Spark is a self-guided workbook that helps you see your experiences differently. You’ll learn to spot the stories worth telling, understand what each one says about you and your work, and shape them into posts that make the right people feel seen, understood and drawn to you.
What it is:
The Story Spark Workbook is a simple, practical workbook that shows you how to find the stories already sitting in your life and business and turn them into content that sounds exactly like you - using my C.H.A.N.G.E Framework, six steps that turn any moment into a post worth sharing.
This is for you if:
You know your story matters, but you’re not sure how to shape it so it lands.
Your content feels generic, and you want it to sound like you.
You want the right people to trust you before they ever get in touch.
You want a workbook you can work through at your own pace.
What it offers:
Instead of staring at a blank caption box wondering what to post, or leaning on AI to create you quick (but generic) content - you'll:
have a clear, repeatable method for spotting the small, honest moments in your days, weeks, months - the client wins, the wobble of nerves before doing something new, the thing you messed up but what it actually taught you - and shaping them into posts that build real trust with your audience.
stay visible and memorable, even when you're offline.
create content that sounds unmistakably like you, not like everyone else in your industry.
What's inside:
✍🏻 Why storytelling works (including what it is and is not).
✍🏻 The basis of every story & where your stories will come from - including how to identify your own founder and everyday stories.
✍🏻 The importance of your audience in every story.
✍🏻 Turning your own stories into social media content - including how to use my C.H.A.N.G.E Framework, broken down step by step with a real worked example so you can see exactly how it's built.
✍🏻 20 story prompts to get you started.
✍🏻 Tone and editing - how much to polish.
✍🏻 How your stories fit in with your ‘other’ content.
✍🏻 Repurposing your stories.