The Story Mine
Finding the stories your audience actually needs to hear - and showing you exactly how to turn them into social media content that gets you noticed by the right people.
You're already showing up - sharing bits of your story here and there. But right now it's either landing with no enquiries, getting likes that go nowhere, or bringing in the wrong people entirely.
Sound familiar?
You sit down every week to post and while you’ve got plenty of ‘ideas’, you're not sure which is right. So you post it anyway, because you have to post something. And then one of three things happens:
Silence. No likes, no comments, nothing. Your business is coming from anywhere but social media.
Noise without results. People engage - they like it, they comment - but it never turns into enquiries.
The wrong enquiries. You do get messages, but they're not from people who can actually afford you.
Every week this repeats, and every week it costs you more than time. It costs you the belief that this is even worth doing.
You've tried sharing more of yourself (you know personal content performs best) but that just raises a new question: how much is too much? Where's the line between "authentic" and "oversharing"? Nobody's told you. So you guess. And you're never quite sure you guessed right.
Underneath it all is the same exhausting feeling: you're in a fog. Doing the work, showing up, trying - but with no real sense of whether any of it is landing. Feeling, if you're honest, a bit helpless.
You're not looking for more content ideas. You've got plenty of those. You're looking for the confidence that what you're posting is the right thing - the thing that will actually build trust with the people who'll go on to buy from you.
I've sat with many founders in exactly this fog - talented at what they do, generous with their time, and completely stuck on what to actually say online.
What I've learnt sitting across from them is that the fog isn't a content problem. It's actually an audience problem. You can't know what to post until you know, precisely, who you're posting for and what they need to hear from you. Once that's clear, the right stories become oh so much clearer.
I'm a social media and story strategist, as well as a published children's author - which means turning real life into a story people actually want to follow isn't a marketing trick I picked up, it's the thing I've spent my career doing.
I bring that same craft to your business: finding the stories already sitting in your everyday work, and shaping them into content that your ideal buyers will actually stop the scroll for and engage with.
“Emily has shown me that telling your story authentically is often far more engaging than anything rehearsed."
Your Little Self
Here's how The Story Mine gets you out of ‘the fog’
1. We get crystal clear on who you're actually talking to.
Not "small business owners" or "women in their 40s" - the real person, the specific frustrations that are constantly on their mind, the exact words they'd use to describe their problem, and what they need to hear from you before they'll trust you with their business.
2. I then mine your story for the ones worth telling.
You've got years of moments, decisions, mistakes, wins and everyday work that already contain everything your audience needs to hear. I help you find the ones that matter - the ones that build trust with this specific audience, not just any story that comes to mind.
3. I hand you the framework to turn them into content.
No more guessing whether it's "too personal" or "not personal enough." You'll have a clear, repeatable way to turn any story into a post - so every week you know exactly what to write and why it's the right thing to write.
What you’ll walk away with
Instead of sitting down each week in a panic, staring at a blank screen - you'll know exactly what to post about, and why.
Instead of wondering if you're "doing it right" - you'll have the confidence that what you're sharing is actually the right thing for the people you want to reach.
Instead of engagement that goes nowhere, or enquiries from people who were never going to pay you properly - you'll be building real connection and trust with the people who actually buy from you.
You'll stop feeling helpless around your own marketing. You'll have a plan - a real one, built for your audience and your story, not a generic content calendar. Posting stops being a source of dread and starts being something you can do in a fraction of the time, because you're never starting from a blank page again.
You’ll have a story narrative mapped out in a word document that you can use time and time again across all your marketing.
“The strategy you came up with was so closely aligned with my story, and that has given me the confidence to tell it now!"
Giles Global
The Investment
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Three-part process. One clear outcome: you'll know exactly which stories to tell, who you're telling them to, and how to turn them into content that gets you in front of the right people.
£395 (founding rate — usually £495)
Questions I get asked
about The Story Mine
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Good news: this isn't about reels. It's about knowing what to say, in your own words, in whatever format actually feels like you - caption, carousel, email, voice note to camera if you ever want it. The plan works whether or not you ever pick up a phone to film.
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This isn’t usually a "too much sharing" problem, it's an "untargeted sharing" problem. Once we know exactly who you're speaking to, the right amount and the right story stop being a guessing game.