Launching November 2026
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Launching November 2026 〰️
The Story Mine
Finding the stories your audience actually needs to hear - and showing you exactly how to turn them into social media content that gets you noticed by the right people.
You know sharing your stories is the way to make you more memorable online today.
But you have no idea which ones to share that make sense for your business.
Which one’s are going to start conversations and build trust with the right people?
Sound familiar?
You sit down every week to post and while you’ve got plenty of ‘ideas’, you're not sure which one’s are right. So you post it anyway, because you have to post something. And then one of three things happens:
Silence. No likes, no comments, nothing. Your business is coming from anywhere but social media.
Noise without results. People engage - they like it, they comment - but it never turns into enquiries.
The wrong enquiries. You do get messages, but they're not from people who can actually afford you.
Every week this repeats, and every week it costs you more than time. It costs you the belief that this is even worth doing.
Underneath it all is the same exhausting feeling: you're in a fog.
Doing the work, showing up, trying - but with no real sense of whether any of it is landing.
So you guess. Or worse still, play it safe and most something that you know - if you’re honest with yourself - could have been written by anyone.
Generic prompts don't help you stand out. What actually works is knowing which parts of your story will make your ideal clients choose you.
Most founders are already sitting on powerful stories - they just don't recognise them as content yet.
The Story Mine gives you the confidence and clarity to speak from your own experience.
I've sat with many founders in exactly this fog - talented at what they do, generous with their time, and completely stuck on what to actually say online.
What I've learnt sitting across from them is that the fog is so often caused by the same thing. Not fully understanding their audience. Because how can you be expected to know what to post if you don’t know, precisely, who you're posting for and what they need to hear from you? Once that's crystal clear, I assure you, the right stories become oh so much clearer.
I'm a social media and story strategist, as well as a published children's author - which means turning real life into a story people actually want to follow isn't a marketing trick I picked up, it's the thing I've spent my career doing.
I bring that same craft to your business: finding the stories already sitting in your everyday work, and shaping them into content that your ideal buyers will actually stop the scroll for and engage with.
“The Story Mine is one of the best things I’ve done for my business this year!"
The Marketing Launch Company
Here's how The Story Mine gets you out of ‘the fog’
1. We get crystal clear on who you're actually talking to.
Not "small business owners" or "women in their 40s" - the real person, the specific frustrations that are constantly on their mind, the exact words they'd use to describe their problem, and what they need to hear from you before they'll trust you with their business.
2. I then mine your story for the ones worth telling.
You've got years of moments, decisions, mistakes, wins and everyday work that already contain everything your audience needs to hear. I help you find the ones that matter - the ones that build trust with your specific audience, not just any story that comes to mind.
3. I create you a list of the exact stories to share and show you exactly how, when and where to share them.
3. I hand you a framework to turn all your everyday moments into content.
No more guessing whether it's "too personal" or "not personal enough." You'll have a clear, repeatable way to turn any story into a post - so every week you know exactly what to write and why.
What’s Included:
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To source some initial information about your business. This will take you about 30 minutes to complete - and means the time we then spend together is saved for going deeper.
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A guided 90-minute Story Mine Session to uncover your strongest stories, lessons and offers (in-person or online, depending on location and preference).
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This gives you a crystal clear picture of who you're really talking to, what they're struggling with and what they need to hear from you. It's something you can test every piece of content against.
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Your 3–5 signature founder stories, each with hook options, suggested ways to use them - plus formats, frequency, CTA's and a finished example post.
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A list of additional stories aligned to your audience, so you're never short of something to say.
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We can look at your first stories together and agree how to start sharing them. It’s also a chance to ask any questions you have.
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My method for turning any story into a post. I'll walk you through what this is and use this framework on each of your signature story post examples - so you can see how to apply it in real life.
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So you can continue to add to your story bank, long after we've finished working together.
What you’ll walk away with
Instead of posting into silence, your content starts making the right people feel seen and understood, because you're finally telling the stories that speak directly to what they're struggling with.
Instead of engagement that goes nowhere, likes and comments start turning into real conversations, because people don't just relate to what you've shared, they see themselves in it.
Instead of enquiries from people who were never going to sign up, you start attracting the people who already trust you before they message you, because your stories have done the work of showing them you understand exactly where they are.
Instead of creating content for a wide audience, you’ll have a precise picture of who you’re talking to - their world, their challenges, what they're really buying when they book with you, and what they need to hear from you before they'll trust you with that booking.
You'll know what to say. You'll have your story map, your story bank, and a framework for turning any of it into a post - a real, repeatable system built around your own material, rather than a generic content calendar.
“What you came up with was so closely aligned with my story, and that has given me the confidence to tell it now!"
Giles Global
The Investment
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Three-part process. One clear outcome: you'll know exactly which stories to tell, who you're telling them to, and how to turn them into content that gets you in front of the right people.
£395 (founding rate)
Questions I get asked
about The Story Mine
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Good news: this isn't about reels. It's about knowing what to say, in your own words, in whatever format actually feels like you - caption, carousel, email, voice note to camera if you ever want it. The plan works whether or not you ever pick up a phone to film.
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This isn’t usually a "too much sharing" problem, it's an "untargeted sharing" problem. Once we know exactly who you're speaking to, the right amount and the right story stop being a guessing game.
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Yes, this is a big part of the session. We'll look at which story connects most directly to the people you want to reach and what they need to hear first. Often one story becomes the "front door" and the others support it. Your Story Map will show which story leads and how the others fit around it.
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On privacy, you're in control throughout. The initial questionnaire asks what's off-limits, and in the session you can simply say "pass" at any point. A guide I use is to share the scars, not the wounds: stories you've moved through and can reflect on, rather than ones that still feel raw. Nothing goes out unless you're comfortable with it.
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The only preparation is a questionnaire, which takes around 30 minutes. Bullet points are absolutely fine, and I just ask that it comes back 48 hours before we meet. Then you simply turn up. I'll do the digging.
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The stories don’t have to only be used for social media. Your Story Map includes suggested uses for each one, whether that's your website About page, emails, talks, events, or conversations with potential clients.
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On the Activation Call we can walk through a simple posting plan, so you're really clear on how to use these stories in your content. It's also a chance to ask any questions you may have. About a month later we'll have a check-in to see how it's going and what's landing.
If you would like further support after this, I have a number of options available to you, as a Story Mine customer. Just send me a DM or an email and we can have a chat about what that looks like for you.