A teal-colored, cloud-shaped graphic with eleven rounded sections.

The First Chapter -
your Social Media Strategy

Where it all begins.

For founders who want a complete, bespoke social media strategy - built around your story, ready for you to bring to life.

Book a call

You’re too busy to waste time creating content that’s doing nothing for your business. 

Filming reels, creating carousels, writing captions - all just based on whatever you’ve been up to that week, or what you ‘think’ your followers might want to see. It feels random, unstructured and messy.

Your content isn’t getting seen.
The right clients aren’t connecting with it.
And your inbox continues to stay quiet.

So, you get to where you are now - where you realise you can’t keep doing this anymore. You want your social media to actually help grow your business, not just be another tiresome chore on your to-do-list.

A woman with blond hair, wearing a denim jacket and floral dress, reads a children's book titled "Ellie the Crocodile Goes To Gymnastics" against a plain white background.
Yellow flower with rounded petals on a black background.

You want Instagram or LinkedIn to help you find and connect with more clients, create more business opportunities, help you build your profile, or even a community.

Whatever your goals, you know you need to start with a clear roadmap of how to get there. And you’re ready to take charge and make it happen.

It’s time to create Your First Chapter.
It’s time to create your Social Media Strategy.

let's get started

This is for you if…

  • You've been posting for a while but it feels like shouting into the void.

  • You want to attract the right clients - not just more followers.

  • You’re not sure how to talk about what you do online in a way that connects.

  • You want a strategy that fits your life - not one that demands you post every single day.

  • You're ready to stop winging it and start doing this properly.

  • You just want a social media strategy you can take away and action yourself.

A smiling woman with blonde hair, wearing a floral dress, sitting on a wooden chair in a bright room with green plants in the background.
Close-up of a person's hands holding a smartphone with a quad-camera setup, blurred background showing denim and floral clothing.

What’s included

  • We start here. I want to understand your business properly - your goals, your offers, your ideal clients, what you've tried, what's worked and what hasn't. 

  • After our call, I go away and build your strategy. Not a template with your name on it - a document written specifically for your business.

    It covers everything: your goals, who your audience are and what they need from you, your positioning and how you stand out from your competitors, your tone of voice, your full content strategy including content themes, campaign approach and how to use your story, how to tailor your content to your different platforms, how to engage with others relevant to your business (& who), what calls-to-actions to include in your content, and what data to measure to help you monitor your progress.

  • Once you've had a chance to read through everything, we get on a call to walk through it together, answer your questions and make sure you know exactly where to start.

    You leave with a plan you understand, believe in and can actually use.

let's get started

"Emily has been incredible helping me with my social media strategy. If you're struggling to know what to post to support your brand and growth, I highly recommend booking a session with her."

Emily, Hampshire

Yellow daisy flower with elongated petals on a black background.

The Investment

  • The First Chapter costs £600 for one profile, or £895 for two.
    More platforms can be included for an additional cost.

  • Payment plans are available, to help you spread the cost. Ask me for more information on our discovery call.

I'm ready to book

Questions I get asked

  • Make no mistake - this is a full social media strategy. However it’s called The First Chapter as this is just the beginning. Having a clear plan and roadmap is essential but it’s success really comes down to it’s implementation and how it’s delivered.

  • The First Chapter provides you with a bespoke social media strategy to get you started, so you can take it away and immediately start implementing it yourself - however The Whole Story is a 10-week 1:1 experience which includes the strategy PLUS 3 × 60-minute online sessions to help you implement it and to keep you accountable.

  • No, but you’ll have guidance, feedback, and direction so creating content feels much easier and clearer.

  • Yes, I take on a limited number of clients to make sure everyone gets proper support.

  • Yes, a Clarity Call is a great place to start if you’re not ready for ongoing support, or The First Chapter.

Close-up of five vertical strips of yellow cheese on a white background.
A stylized yellow flower with rounded petals against a black background.

Want help bringing your
strategy to life?

If you'd love a personalised strategy but know you'd benefit from support actually implementing it, take a look at The Whole Story which includes everything here.

  • PLUS 3 x 1:1 60-minute online support sessions - including building out your Founder stories and creating your monthly content plans.

  • PLUS 10-weeks of Voxer or email support to help keep you accountable.

The Whole Story