The First Chapter -
your Social Media Strategy
Where it all begins.
For founders who want a complete, bespoke social media strategy - built around your story, ready for you to bring to life.
You’re too busy to waste time creating content that’s doing nothing for your business.
Filming reels, creating carousels, writing captions - all based on what you ‘think’ your followers might want to see. It feels random, unstructured and messy.
Your content isn’t getting seen.
The right clients aren’t connecting with it.
And your inbox continues to stay quiet.
You want your social media to actually help grow your business, not just be another tiresome chore on your to-do-list.
You want Instagram or LinkedIn to help you find and connect with more clients, create more business opportunities, help you build your profile.
Whether you’re new in business or have been running your socials for years, you know you need a clear roadmap for how to reach your goals. And now you’re ready to take charge and make it happen.
It’s time to create Your First Chapter.
It’s time to create your Social Media Strategy.
What a
Social Media
Strategy
gives you
You'll know exactly who you're talking to - and so will they.
No more wondering if a post will land. You'll have a clear picture of exactly who your audience is and what they need to hear from you.
You’ll have a real posting rhythm.
Not just what to post, but when, in what format, and with what calls-to-action and keywords - giving you a sustainable operating rhythm, not a guessing game every week.
You’ll build community and engagement, not just broadcast.
Each platform rewards those who give as well as those who post. You’ll know how to use comments and your existing network strategically.
Your content will sound unmistakably like you - everywhere.
A clearly defined tone of voice gives you language, energy and personality that’s consistent in every post.
You’ll be found by the right people.
You’re profiles will be fully optimised, so you can be found by the people you are most trying to reach.
You’ll know where you stand in your market.
A clear look at who else your ideal client could choose instead - and exactly how to articulate what makes you the right choice.
You'll know if it's working - without needing me to tell you.
Real clarity on what data to measure and why, so you always know what’s working and can make smart decisions about where to focus your time.
You’ll have platform-specific tactics.
Strategy tailors your approach to where your audience is and what they need on each platform.
You’ll have a full content mix.
Strategy makes sure every type of content is pulling its weight. You'll know what to post, when, why, and who it’s for.
You’ll be crystal clear on what you’re trying to achieve.
Everything you post is working towards something specific - whether that’s attracting the right clients, or building your reputation.
This is for you if…
You've been posting for a while but it feels like shouting into the void.
You want to attract the right clients - not just more followers.
You’re not sure how to talk about what you do online in a way that connects.
You want a strategy that fits your life - not one that demands you post every single day.
You're ready to stop winging it and start doing this properly.
You don’t need someone to run your socials for you. You just want a social media strategy you can take away and action yourself.
What’s included
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We start here. I want to understand your business properly - your goals, your offers, your ideal clients, what you've tried, what's worked and what hasn't.
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After our call, I go away and build your strategy. Not a template with your name on it - a document written specifically for your business.
It covers everything:
your goals
detailed audience personas - including who your audience are and what they need from you
your positioning and how you stand out from your competitors
your tone of voice
your full content strategy (per platform if applicable) including content themes, campaign approach and how to use your story
how to engage with others relevant to your business (& who)
what calls-to-actions to include in your content
what data to measure to help you monitor your progress.
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Once you've had a chance to read through everything, we get on a call to walk through it together, answer your questions and make sure you know exactly where to start.
And if you need further support, that’s what my Clarity Calls are perfect for.
"Emily has been incredible helping me with my social media strategy. If you're struggling to know what to post to support your brand and growth, I highly recommend booking a session with her."
Emily Anderson VA, Hampshire
The Investment
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The First Chapter costs £600 for one platform, or £895 for two.
More platforms can be included for an additional cost. -
Payment plans are available, to help you spread the cost. Ask me for more information on our discovery call.
Questions I get asked
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I call my Social Media Strategy ‘The First Chapter’ as this is where it all begins. Having a clear plan and roadmap is essential - and it’s success really comes down to it’s implementation and how it’s delivered.
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No, but you’ll have guidance, feedback, and direction so creating content feels much easier and clearer.
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Yes, I only take on a limited number of strategy clients each month, to make sure everyone gets proper support.
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Yes, a Clarity Call is a great place to start.
Want to go a step further, with a monthly content plan created for you?
Having your strategy is one thing, but if you know you’ll find it a challenge to keep the momentum going, month after month, I’ve built something that can help.
The Next Chapter is a monthly hour with me, mining for your stories and mapping them into a ready-to-post content plan tied back to your strategy.
It’s ideal for founders who want ongoing support with planning their content, without the price tag of full social media management.