The Whole
Story - Strategy + Support
A 1:1 experience built entirely around you to help find your stories, build your social media strategy, and use them to grow your business.
You’re showing up. You’re posting. You’re trying.
But in the back of your mind, there's a voice constantly asking:
Is any of this actually working?
If that sounds familiar, you’re not alone. Most founders I work with are doing all the things - the posts, the reels, the captions - and still feeling like they're driving without a map. Moving, but not going anywhere. Busy, but not building anything.
The problem is rarely not having enough content. Most founders have bucket loads of ideas.
The problem is knowing which ones will convert - and how to create your content that speaks to who you’re trying to reach in a way that will get them listening (and taking action).
THAT’S where storytelling comes in.
And that's exactly what we focus on in The Whole Story.
What changes when you have a strategy built around your stories?
You stop hiding behind safe, polished content that doesn’t feel like you.
You stop spending hours creating random content each week.
You no longer second-guess every caption.
You stop dreading the Monday morning fear of what do I post this week?
You stop wondering, “Am I doing this right?”
Instead, you start showing up with clarity and confidence - and your content starts to feel like you, finally.
Which means it starts connecting with the people it’s designed for. It starts to feel familiar to them. It feels genuine, reliable, relatable - all of which help build connection and trust.
And trust - as we know - is where business happens.
How It Works
The Whole Story is a 10-week 1:1 experience designed entirely around you - your business, your goals, your stories and the results you actually want from social media.
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Not a template with your name on it. A genuinely bespoke, story-led social media strategy that tells you the content to post, who you're talking to, how to find and write content that sounds like you, how to weave your story through everything you share, and how to know whether it's working (and what to adjust if it isn’t).
No more, “What do I post today?”.
No more time wasted.
The sense of doing it all for nothing - that goes too.
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For the next six weeks, you get 3 x 60-minute 1:1 sessions with me to use however you need them. This could include:
Learning how to implement your strategy day-to-day.
Writing your founder stories together.
Reviewing your content.
Looking at what it means to show up consistently - as yourself (not a polished corporate version of yourself) in a way that genuinely connects you with the right people.
Learning how to use your data to help strengthen your content.
You’ll also get email or Voxer support for the full 10 weeks - voice note access or emails between sessions for quick questions, content checks or moments when you simply need a steer.
PLUS a personalised Storytelling Guide at the end - a clean summary of your founder story, and how to weave it (+ your everyday stories) into your content.
What you’ll walk away with from The Whole Story
A clear strategy you feel confident using day-to-day.
A Founder story you're proud to tell and a framework for building your stories into your everyday content.
Content that actually sounds (+ feels) like you - mapped out in a monthly content plan.
And the tools to keep going long after we've finished together.
No more confusion about what to post.
No more copying what seems to be working for other people.
No more wasted hours creating content that goes nowhere.
No more wondering if any of it is working.
Just clarity, confidence and a social media presence that's finally, completely yours.
The Whole Story is for you if…
You want your content to stand out and be seen - so you attract the right people.
You post regularly but have no real idea whether it's working.
You want to attract the right clients - not just more followers.
You want to build your brand but you don’t know how to get started.
You want to feel confident showing up online as yourself - without it feeling awkward, exposed or oversharing.
You're ready to have a proper plan, and someone in your corner while you implement it.
You’re ready to stop guessing and start growing your business on social media.
"Working with Emily has shown me that telling your story authentically is far more engaging than anything rehearsed."
Marianne, Founder of Your Little Self
What this isn’t
A done-for-you service. You'll still be creating your own content - but you'll know exactly what to create and why.
A quick fix. This is for founders who want sustainable, purposeful growth - not overnight virality.
A one-size-fits-all programme. Everything is built around you, your business and your story.
A large group ‘programme’. This is just me + you + your business.
The Investment
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The Whole Story is £1,200 for the full 10-week experience.
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Payment plans are available to help you spread the cost.
Just ask me for the details in your free discovery call. -
If you're not sure whether The Whole Story is right for you, the first step is to book a free discovery call. No pressure - just a short conversation to see where you are and what you need right now, so we can work out the best solution for you and your business.
Questions I get asked about
The Whole Story
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I specialise in LinkedIn and Instagram.
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No. You’ll get a month of content ideas mapped out for you. But after that, you'll finish this programme knowing exactly what to write, how to write it, and why - which is more valuable in the long run.
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I’ve been there, trying to build things alone and it can be daunting when it’s not your speciality. I want you to have someone in your corner, who knows your business, your story, your goals - and keeps you accountable to follow through on what you’ve committed to in your strategy. I want you to walk away feeling confident in what you’re doing and confident in how you show up online. That doesn’t happen overnight, but it’s something we can build together over 10-weeks.
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That's exactly why you're here. The whole point is to build something realistic that fits your life - not a content plan you'll abandon in week two.
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To allow me to build your bespoke strategy, you’ll need to complete a short questionnaire and attend a 60-minute online call, so I can learn all about your business. Once your strategy is complete (usually 2-3 weeks) you’ll need to allow some time to go through it. We’ll then have 3 × 60 minute calls together over the following weeks, which you will need to attend online. The amount of time you then put into implementation will be up to you.
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Absolutely! Helping you find and share your stories is what The Whole Story is about.
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Yes, for founders who have completed The Whole Story and still want ongoing support, I offer monthly story sessions and content plans, where I help you discover and map out all your content ideas on a monthly basis.
To learn more, book a free discovery call and we can chat it through. -
Most founders I work with want follow-up support to help them implement their strategy and get started with sharing their stories - which is why I created The Whole Story. However if you feel a stand-alone strategy is all you need, this is something I can support with. Take a look at The First Chapter.
